Once again, the top three markets by cumulative audience are Brazil, Germany and Italy. Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, male tennis player with the most Grand Slam titles. The South Atlantic region of the United States is the most common place to play the game, responsible for 21% of opportunities. New, Figures and insights about the advertising and media world, Industry Outlook Brought to you by KeepKop with additional inputs from NewZoo and Statista Note: If you're looking for a good ergonomic workstation set-up, here are our mega-guides to help you find a mouse with a decent fingertip grip and the a good edgeless monitor (also known as framless monitors) The interaction was between two fan favourites, which took place on a platform that is mostly known for video-game live streaming but is now becoming increasingly popular with professional athletes looking to reach a younger audience and a different demographic. 1 worldwide 1975-2019. We are happy to help. #1. Last year, CBS’s U.S. Open broadcasts drew an average of 1.96 million viewers per telecast — down from almost 2.2 million viewers in 2006, but up slightly from the smallest U.S. Open TV audience since 1977: 1.94 million in 2004. This must become a family sport from a marketing perspective. The Australian Open is particularly popular among people aged 50 or older, surpassing the national average with the 50-64 year-old bracket (36.3% of whom tune in to watch it) and tracking upwards to peak among the 65+ demographic at 46.3%. Nine countries have interest levels of 50% or higher in the sport, and the U.S. is at 36%. The introduction of camo was a major win for Wilson Tennis … This episode looks at the use of demographics in defining the audience. That means the tennis industry faces a unique challenge: getting their interested customers to a point where they want to spend money on equipment. To create more strength, the industry must become more innovative with its lesson structures, manufacturing processes, and embrace of youth participation. Since 2011, the sport has seen an average growth rate of 0.4%. (Tennis Industry Association), #8. It’s not unheard of for us to talk about sports. Fox Sports Australia enjoyed its best Wimbledon ever with an audience … Lessons which target youth and their parents must coincide with each other. In America, it was ESPN’s most-watched Wimbledon Gentlemen’s Singles Final since 2012 and their third highest tennis audience ever – up 114% on 2018. (Tennis Industry Magazine), #15. Wholesale sales of tennis equipment in the U.S. 2007-2019, Public interest in professional men's tennis in the U.S. 2020, Public interest in Wimbledon in the U.S. 2018, Tennis players with the most Twitter followers 2018, Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Highest paid tennis player 2020 - endorsements & prize money. The tennis industry has taken the first steps forward on a journey that will likely be long and difficult. and over 1 Mio. Shoes, clothing, and rackets are all long-term investments which even core players can use repetitively without needing a replacement over the course of a year. But at The Economist we understand that our target audience is best defined by its psychographic rather than its demographic. Tennis - Statistics & Facts. League participation for tennis players was up 9%, thanks to group-focused activities, such as tournaments, being scheduled more often. The global cumulative audience reached 1.758bn. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Tennis". (Tennis Industry Association), #3. We target a truly progressive audience around the … Over 114 million tennis balls were manufactured and shipped by the industry in 2016, including alternative colors like orange and red. Mouratoglou says UTS attracting new demographic to the game. (Tennis Industry Association), #11. In 2017, there were 345,000 students in high school who were participating in an organized tennis program. (Tennis Industry Association) #2. 38% of players live in a household which earns at least $100,000 per year. Baseline Network's Audience Demographics. All important statistics are prepared by our experts – available for direct download as PPT & PDF! network demographics National, Regional, Local Media At Wholesale Prices You're Just 30-seconds from Success! Core tennis players are responsible for 81% of the money that is spent within the tennis industry. Due to varying update cycles, statistics can display more up-to-date This text provides general information. (Tennis Industry Magazine), #17. That is despite the fact that just 7% of U.S. consumers say that they have a lot of interest in following professional tennis. There was a 16% in tennis players who were interested in the cardiovascular benefits of the sport. (Physical Activity Council), #21. (Tennis Industry Association), #10. There were over 18 million people playing tennis in the U.S. in 2016, the highest figure since 2010. Customers are aging for this industry and they are spending less money. liability for the information given being complete or correct. 30% of tennis players are college graduates. (Physical Activity Council), #19. Youth tennis also saw a 7% surge of interest in 2016. In total, the tennis economy is valued at $5.5 billion, even though interest in tennis has grown by 4% since 2012. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook 43% of people say that the best way to begin a new physical activity, such as tennis, is to have someone else to take part with the sport. And don't even get me started on Africa. 888-579-8088 DISCLAIMER: All Network, Platform, MSO, Sports League and Team Logos featured on this website are the sole property of the registered owners and are displayed to represent marketing opportunities for their respective companies and yours. Tennis participation is at an all time high! Statista assumes no North America is Nike’s largest segment, accounting for 40.3% of total revenues in Q1 of fiscal 2020, down from 41.7% in Q1 of fiscal 2019. The NHL audience is the richest of all professional sports. The show also had a solid adult fanbase as well. According to the latest findings from Roy Morgan Research, 34.3% of Australians 14+ watch tennis on television occasionally or almost always. The Gentlemen’s Singles Final had a peak audience on BBC1 of 9.6m. data than referenced in the text. About 9.8 million people are considered core tennis players, meaning that they find time to play at least 10 times per year. (Tennis Industry Association), #18. The only population group besides whites that are over-represented within the tennis community are Asians and Pacific Islanders in the U.S., who make up 12% of tennis players. To encourage more youth tennis, there have been 10,000 shorter courts either constructed or lined as well. And the second goal was to reach out to a younger audience, and the average age of the UTS fan was 30. Only Generation X members were active at similar levels. Check tennisewigeliebe's audience demography. Another 11.3% are active and participated in high caloric activities. Directly accessible data for 170 industries from 50 countries looking at socio economic grouping and pre-existing groups. facts. The wholesale revenues generated by the sale of tennis balls totals $81.2 million globally. If playing trends continue to move upward, the industry will keep seeing small surges in revenues from beginners. (Physical Activity Council), #20. Please do not hesitate to contact me. Although some equipment sales have been up, the sales of professional and specialty rackets have gone down by 5.6%. Sudipto Ganguly. (Tennis Industry Association), #4. Patrick Mouratoglou (Photo Credit: ... Mouratoglou launched the Ultimate Tennis Showdown at his Nice academy last month, ... 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